Prepared for Brent Coxon

We researched Symmetry Group. Here's what we found, and what we built to help you grow:

Established authority
You can work with a privately owned, self-licensed advice firm founded in 2005, backed by advisers with over 50 years of combined client-advice experience, when you want a broader retirement and wealth conversation
Your edge
You can get advice that starts with your goals and values, then connects superannuation and SMSF suitability, investments, retirement planning, cash flow, insurance, tax and estate-planning considerations through one strategic, product-agnostic relationship
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Landing page preview for Symmetry Group First finished Symmetry Group image ad Second finished Symmetry Group image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Image Ads 2 image ads
Symmetry Group
Sponsored
Retirement is more than a savings balance. Symmetry Group helps connect your goals, superannuation and broader wealth… See more
Retirement planning around the whole picture ad creative
SYMMETRYGROUP.COM.AU
"Hoping" your savings will fund your retirement?
Retirement planning, whole picture
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Symmetry Group
Sponsored
Retirement decisions connect. Symmetry Group starts with your goals, then brings superannuation, investments, cash flow… See more
A connected retirement plan ad creative
SYMMETRYGROUP.COM.AU
Which retirement are you heading toward?
A connected retirement plan
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Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Connect the retirement decisions

Retirement planning gets harder when every decision lives in a separate box. Super here, investments there, spending somewhere else, and no clear picture of how it all supports the life you want.

Symmetry Group takes a whole-picture approach to those decisions, starting with your goals and then connecting the wider financial picture.

If retirement is getting closer, click the link.

Angle 2: Use SMSF as a suitability question

An SMSF can sound like the answer before you've worked out the question.

A better place to start is the retirement you want, the way you prefer to manage things and whether an SMSF has a sensible role in that plan.

Symmetry Group can help you explore that decision alongside your wider superannuation, investment and retirement goals.

Click the link.

Angle 3: Start with goals before implementation

Good financial advice shouldn't begin with a product. It should begin with your goals, your values and the decisions you're actually trying to make.

Symmetry Group describes its approach as strategic and product agnostic, so the wider retirement and wealth picture can be considered before implementation.

If that sounds like a better way to think about your next step, click the link.

Angle 4: Plan the life after work

Choosing a retirement date is only one part of the decision.

You also need to think about income, spending, investments, protection and what you want ordinary life to look like afterwards.

Symmetry Group helps connect those considerations through a tailored advice discussion.

Click the link to make an enquiry.

Angle 5: Build an ongoing advice relationship

Your financial decisions don't stop after one meeting. Goals change, circumstances change and the next decision needs to make sense alongside the last one.

Symmetry Group focuses on long-term relationships and tailored advice across retirement, superannuation, investments and the wider financial picture.

Click the link if you'd like to start a discussion.

Long-Form Explainer Video Script 1 complete script

A clearer retirement plan starts with the whole picture.

If retirement is getting closer, the difficult part is rarely one isolated superannuation question.

It's how your income, investments, spending, protection and the life you want are meant to work together.

You may also be wondering whether a self-managed super fund, or SMSF, belongs in that picture. It's a super structure you manage yourself, so the decision includes whether its ongoing responsibility suits you. Its place depends on your goals, preferences and wider financial position, rather than a general rule from something you saw online.

Symmetry Group provides retirement and wealth advice for Australians approaching retirement. Your first discussion starts with your goals, how you think about money and the outcomes you want over the short, medium and long term.

Symmetry Group was founded in 2005 and is privately owned and self-licensed. Its advisers bring over 50 years of combined client-advice experience. Those details don't replace the first discussion, but they show the kind of established relationship the firm is describing.

From there, advice can bring together retirement planning, superannuation and SMSF advice, investments, cash flow, insurance, general tax planning and general estate planning considerations.

The aim isn't to push a product into the gaps. Symmetry describes its approach as strategic and product agnostic, with a focus on long-term relationships rather than one-off transactions.

If you want to explore whether that kind of advice fits your situation, use the enquiry route below. You can explain where you're up to, what you're trying to decide and what you'd like help making clearer.

Retirement goes beyond the moment your work income changes. It can affect how you use your time, support family, make investment decisions and respond when circumstances move in a different direction.

That's why a useful planning discussion should leave room for the parts of life that sit behind the numbers. What do you want more flexibility for? Which commitments do you want to protect? What would make the next few years feel more deliberate?

Your answers don't need to be polished. They give an adviser context for the questions you most want to resolve.

A broader view can also prevent one decision from being judged in isolation. An investment choice may interact with income needs. A superannuation decision may interact with how much control or administration you want. An insurance decision may interact with family responsibilities. An SMSF decision may interact with your appetite for ongoing responsibility.

None of those questions has one answer for every Australian. A structure that suits one person may not suit another. The useful first step is to understand the trade-offs in the context of your own goals.

Symmetry Group's published approach is built around that kind of discussion. The firm's advice areas include retirement planning, superannuation and SMSF advice, securities and investment advice, debt and cashflow management, social security advice, personal insurance, general estate planning and general tax planning.

That context also helps decide which questions deserve attention first. Perhaps the focus is income, investment structure, superannuation, family security or the practical steps between working life and retirement. Starting there keeps the discussion connected to your immediate decision.

If you're still working, you may be deciding when to finish, how to replace work income and which assets will do what. If you're already retired, you may be reviewing income, spending, investment choices and the confidence you have in the path ahead.

A first enquiry can simply explain the decision in front of you. You can ask what information is useful, how the process works and whether Symmetry's style of advice fits what you're looking for.

It can help to write down the assumptions you're currently making. Some people expect to keep working for a few more years. Others compare different ways to hold retirement savings. You may want to understand what support would look like before you share detailed information.

Those are reasonable starting points. They make it easier to separate the question you need answered now from the questions that can wait.

A useful planning discussion makes the relevant choices, trade-offs and next steps easier to see without adding unnecessary complexity.

Before making an enquiry, note the decision you're trying to make and the timeframe around it. You don't need a complete financial history to begin. A concise outline gives Symmetry Group a starting point for explaining what information would be useful and whether its advice areas match your situation.

No result is promised by a first conversation. It's a chance to make the next financial discussion more informed, more focused and more useful.

This is general information, not personal financial advice. Any advice would depend on your circumstances and an appropriate conversation with Symmetry Group.

Click the link to make an enquiry.

Confirmation Page Video Scripts 5 scripts
Video 1: Welcome

Thanks for taking the time to explore your retirement and wealth questions. Before your first discussion, think about what you want your money to help you do, the decisions that feel most urgent and anything about superannuation, investments or an SMSF that you'd like explained clearly. You don't need every answer ready. Bring the questions you'd like to cover.

Video 2: What whole-picture advice covers

Whole-picture advice starts with the person, not a single account. It can bring retirement planning, superannuation, investments, cash flow, insurance and other planning considerations into one discussion. The purpose is to understand how those decisions relate to your goals and where a practical strategy may help.

Video 3: Where a retirement structure belongs

An SMSF may or may not suit your situation. Treat it as one suitability question inside a larger retirement and wealth decision. A useful discussion considers what you want, how you prefer to manage things and whether the structure makes sense alongside your wider plan.

Video 4: How the first conversation works

Start with your situation, your goals and the decisions you're considering. Symmetry Group can then explain the areas of advice that may be relevant and what further work would involve. The scope should be clear before you decide whether to continue.

Video 5: What happens next

A first enquiry doesn't commit you to an advice relationship. It gives you a chance to explain what you're trying to achieve, ask questions and understand whether Symmetry Group is the right fit for your next step. If further advice is appropriate, the scope and process can be discussed from there.

Pre-Appointment Email Sequence 3 emails
Email 1: What to bring to the conversation

Before your Symmetry conversation

You don't need a perfect spreadsheet before speaking with Symmetry Group.

It's enough to think about the decision you're trying to make, the retirement you'd like to build towards and the parts of your financial picture that feel least clear.

That might include superannuation, investments, income, spending or whether an SMSF deserves a closer look.

Bring the questions you have. The first discussion is there to understand your goals and whether further advice makes sense.

Email 2: The question behind the SMSF question

The SMSF question is usually a bigger question

"Should I have an SMSF?" is rarely the whole decision.

The more useful question is whether a different structure supports the retirement and wealth outcomes you want, and whether the added responsibility suits your circumstances.

That's why SMSF suitability should sit inside the wider discussion about goals, superannuation, investments and retirement income.

Use the next conversation to explore the full picture rather than forcing a yes or no answer too early.

Email 3: Keep the next step simple

One clear next step

You don't have to solve every retirement decision at once.

Start with the decision that's most important right now. Explain what you want your money to help you do, what feels uncertain and what you've already considered.

Symmetry Group's published approach is tailored, whole-picture and product agnostic. That gives your discussion a practical starting point.

If you have questions before the call, write them down so they're easy to cover.

Broadcast Emails 4 emails
Email 1: A retirement plan is more than a balance


A super balance can be useful information. It's not a retirement plan by itself.

The bigger questions are what you want your retirement to look like, how income and spending may work, what other assets are involved and which decisions need to happen before you stop working.

A goals-led approach starts there, then considers the strategies that may fit.

Email 2: When should you review your structure


An SMSF should earn its place in your retirement structure.

That means considering your goals, the way you want to manage your affairs and the wider advice picture before deciding whether it's suitable.

The right answer is personal. There's no useful substitute for looking at the whole situation.

Email 3: The value of connected advice


Financial decisions become easier to explain when they connect.

Retirement planning can sit alongside superannuation, investments, cash flow, protection and the goals that give those decisions meaning.

That doesn't remove uncertainty. It gives you a clearer way to work through the next decision.

Email 4: Start with the life you want


Before discussing products, ask what your money needs to help you do.

The answer might involve more time with family, travel, work at a different pace or simply more confidence in the choices ahead.

Your financial strategy should relate to that life, not exist separately from it.

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, monitor campaign results, and optimise from the lead and booking data.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.