Prepared for Brent Coxon

We researched Symmetry Group. Here's what we found, and what we built to help you grow:

Established authority
You can work with a privately owned, self-licensed advice firm founded in 2005, backed by advisers with over 50 years of combined client-advice experience, when you want a broader retirement and wealth conversation
Your edge
You can get advice that starts with your goals and values, then connects superannuation and SMSF suitability, investments, retirement planning, cash flow, insurance, tax and estate-planning considerations through one strategic, product-agnostic relationship
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Brent Coxon Landing page preview for Symmetry Group First finished Symmetry Group image ad Second finished Symmetry Group image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Symmetry Group
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Symmetry Group provides retirement and wealth advice for Australians approaching retirement. Start with your goals… See more
What will your retirement savings need to support? ad creative
SYMMETRYGROUP.COM.AU
What will your retirement savings need to support?
Retirement and wealth advice
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Symmetry Group
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An SMSF brings responsibility for managing your super. Symmetry Group can consider whether it fits alongside your… See more
Does an SMSF suit the retirement you want? ad creative
SYMMETRYGROUP.COM.AU
Does an SMSF suit the retirement you want?
SMSF suitability and retirement planning
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02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Connect the retirement decisions

If you're getting close to retirement, you may have a super balance, some investments and a rough idea of when you would like to stop working. The harder question is how those pieces are meant to support the life you have in mind.

Symmetry Group provides retirement and wealth advice that starts with your goals, then looks at the financial decisions around them. This can include superannuation, investments, cash flow and any other relevant advice areas.

If you want help making those decisions easier to see together, click the link and make an enquiry with Symmetry.

Angle 2: Use SMSF as a suitability question

If you're approaching retirement and wondering about an SMSF, it's worth knowing what you would be taking on. An SMSF means managing your own super structure, so the responsibility has to suit the way you want to handle your money.

Symmetry Group can consider that question alongside your retirement plans, superannuation, investments and broader financial goals. An SMSF may have a role, or it may not. The answer depends on your circumstances.

Click the link to make an enquiry if you want to talk through whether an SMSF is worth considering for you.

Angle 3: Start with goals before implementation

Approaching retirement often brings product questions about funds, investments and SMSFs.

Before any of that, it helps to be clear about what retirement needs to do for you. Income, time with family, travel, work on different terms, or something else entirely. Symmetry Group takes a strategic, product-agnostic approach, beginning with your goals and then looking at the options that fit them.

Click the link if you would like to make an enquiry about retirement and wealth advice.

Angle 4: Plan the life after work

When people talk about retirement, they often start with a date. Life after work also needs a clear picture once employment is no longer providing regular income.

How will your spending be covered? What do you want to keep doing? Which assets are meant to support which parts of your life? Those questions can sit alongside superannuation, investments, cash flow and protection decisions.

Symmetry Group provides tailored retirement and wealth advice for Australians approaching retirement. Click the link to make an enquiry.

Angle 5: Build an ongoing advice relationship

Retirement planning is rarely finished because one decision has been made. Work plans can change, family priorities can shift, and an investment or superannuation question can come up when you're least expecting it.

Symmetry Group focuses on long-term advice relationships, with retirement, superannuation, investments and other relevant decisions considered around your goals. The team can discuss what advice may be useful now and what support may be needed as circumstances change.

If you're approaching retirement and want to make an enquiry, click the link.

Long-Form Explainer Video Script 1 complete script

If you're approaching retirement, your financial life may look more complicated than it did a few years ago. There could be super in one or more funds, investments outside super, savings, insurance, debt, and questions about how all of it supports the years after full-time work.

The question is whether your financial decisions are working toward the retirement you want, in a way that suits your own goals and circumstances.

Symmetry Group provides retirement and wealth advice for Australians who want help bringing those decisions together. The work starts with your personal and financial goals, then looks at the areas that are relevant to your situation, including retirement planning, superannuation, investments, cashflow, insurance, general tax planning and general estate planning.

Complete the short form below this video and tell us what you're working through. Based on what you share, Symmetry can decide whether a call is appropriate.

For some people, the immediate question is whether they can stop work when they planned to. Others are considering how super, investments and savings might support their spending once regular wages finish. You may be weighing up a change to investments, reviewing insurance, thinking about estate-planning arrangements, or trying to make sense of several financial decisions that have been made at different times for different reasons.

Those decisions tend to affect one another. A retirement income plan may influence how you think about super. An investment decision may sit alongside cashflow needs. Insurance, tax and estate-planning considerations can become relevant when your circumstances change. Looking at each item on its own can leave the wider retirement picture unclear.

An SMSF can be part of that picture for some people. It also brings responsibilities and administration that need proper consideration. If an SMSF may be relevant to you, Symmetry assesses it as a suitability question within your broader retirement and financial plan. Your goals, circumstances and the practical responsibilities involved need consideration before deciding whether it makes sense.

That goals-led approach is central to Symmetry's advice. The team begins by understanding what you want your money to support, the decisions in front of you, and the personal priorities that shape those decisions. From there, the advice can be tailored to your short-, medium- and long-term goals rather than starting with a pre-selected product.

You may be looking for advice that connects the parts of your financial life that are relevant to retirement, or you may want to understand the scope of advice before making a bigger decision. Your immediate needs may centre on retirement planning and superannuation, while investments, cashflow or insurance also need attention. Another person may have a different set of priorities entirely.

Symmetry was founded in 2005 and is privately owned and self-licensed. Its advisers have more than 50 years of combined experience providing client advice. Those details don't determine what advice is right for you, but they do give you context about the firm you're asking to consider your situation.

You may have questions before sharing the full details of your finances, including how advice could apply to a retirement decision, whether an SMSF deserves further consideration, or whether the issues on your mind fall within Symmetry's areas of advice. An enquiry is the place to raise those questions.

You don't need to have every document sorted before you complete the form. Explain the decision you're facing, any retirement timing you're considering, and the areas that feel unclear. If you're considering an SMSF, include that. If your concern is retirement income, investments, super, cashflow, insurance, general tax planning or general estate planning, include it in your response.

That information helps Symmetry understand what you're seeking and whether a call is appropriate. It also gives the team a clearer starting point if your circumstances need a broader look.

Financial advice is personal. What suits one person may not suit another person, and no outcome can be promised before your circumstances have been considered. This video is general information, not personal financial advice.

If you want help considering your retirement, superannuation and wider financial decisions around the life you want to live, complete the form below this video. Answer each question as accurately as you can, and Symmetry will decide whether a call is appropriate.

Confirmation Page Video Scripts 5 scripts
Video 1: Welcome

Thanks for making an enquiry with Symmetry Group. You're probably here because retirement, superannuation, investments or an SMSF has raised a question you want to sort through.

Before your call, it can help to write down the decision that feels most important. You don't need every statement, document or answer ready. The point is to give one of our advisers a clear view of what you're trying to achieve and what you would like explained.

We'll send a few short emails before your call. They cover questions people commonly have when they're approaching retirement, including what to bring up about superannuation and SMSF suitability.

You can also watch the videos below. Choose the topics you want to watch, and use the call to go further into your own circumstances. One of our advisers will take it from there.

Video 2: What retirement and wealth advice can cover

Retirement decisions can involve more than one account or product. The questions may include when you want to stop working, how income and spending may work, what role superannuation and investments should play, and how family or insurance responsibilities fit around those decisions.

Symmetry Group provides advice across retirement planning, superannuation and SMSF advice, investments, debt and cashflow management, insurance, general tax planning and general estate planning. An adviser won't need every area to be relevant for you. The call is a chance to identify the questions that are.

Video 3: Where might a self-managed super fund fit?

An SMSF is a super structure that you manage yourself. The added responsibility may suit some people who want to manage their retirement savings. It may not suit others.

An SMSF is best discussed alongside the retirement you want, your existing superannuation, investments and the level of administration you're comfortable taking on. Bring up the reason you're considering an SMSF on the call. One of our advisers can explain how it may fit into the wider advice discussion.

Video 4: What happens after the call

Your call is a chance to explain the financial decision in front of you and ask how Symmetry Group could help. One of our advisers will listen to what you're trying to achieve, ask questions about the relevant parts of your situation, and explain whether further advice may be appropriate.

If you decide to continue, the team can explain the scope of work and the information needed to provide advice. You can ask about fees, timing and what happens at each stage before deciding whether to proceed.

Video 5: Why goals come before strategy

Financial strategies make more sense when they have a job to do. That job may be helping you move from work income to retirement income, planning around family commitments, deciding how much control you want over superannuation, or dealing with a decision that has been put off.

Symmetry's published approach starts with personal and financial goals, then considers strategies that may suit the individual. Before your call, write down what you want your money to support and what you want to make clearer. It gives the discussion a practical place to start.

Pre-Appointment Email Sequence 3 emails
Email 1: Before your call

A note before your Symmetry call

You don't need to prepare a perfect spreadsheet before your call with Symmetry Group.

It's enough to have a sense of the decision you want to make. That may be when you can stop working, how income could be drawn in retirement, an investment question, or whether an SMSF is worth considering.

If you have them handy, keep your main questions and any relevant super or investment information nearby. One of Symmetry's advisers can use the call to understand what you're trying to achieve and explain whether further advice may be relevant.

Symmetry Group

Email 2: The SMSF question

Thinking about an SMSF

An SMSF isn't a small change to your superannuation. It comes with responsibility for managing the fund, so it needs to suit the way you want to handle your retirement savings.

On your call, you can raise the question in the context of your retirement plans, existing superannuation, investments and wider financial goals. There's no need to arrive with a yes-or-no answer in mind.

Write down anything you have heard about SMSFs that you would like clarified. It's often more useful to start there than to rely on a general rule.

Symmetry Group

Email 3: Bring the decision in front of you

What would you like to make clearer?

Before your call, take a minute to write down the financial decision that's most on your mind.

It could be a retirement date, a question about income and spending after work, an investment decision, or the role you want superannuation to play in the years ahead. If you're planning with a partner, it can also help to note the priorities each of you wants considered.

Symmetry Group's published advice approach starts with personal and financial goals, then looks at the strategies that may fit. A clear question gives the adviser a useful place to begin.

Symmetry Group

Broadcast Emails 4 emails
Email 1: A super balance is a starting point

Your super balance is only one part of retirement

A super balance tells you something about the money available for retirement.

It doesn't tell you how long that money may need to last, what your household spending may look like, whether you plan to keep working in some capacity, or how other assets fit into the picture.

Those are the questions that turn a balance into a retirement plan. They're also worth writing down before making a major decision about superannuation or investments.

Symmetry Group

Email 2: An SMSF deserves a proper question

Is an SMSF right for you?

People often ask whether an SMSF is a better way to manage retirement savings. The more useful question is whether the responsibility of running one suits their circumstances and the retirement they want.

An SMSF can involve decisions about administration, investments and how much control you want to take on. Those questions sit alongside your existing superannuation, income needs and other financial commitments.

If an SMSF is on your mind, bring the specific reason to an adviser. A useful discussion starts with what you're trying to solve.

Symmetry Group

Email 3: The retirement decision in front of you

Start with the decision you need to make

You don't have to settle every retirement question at once.

You may be deciding when work can finish, dealing with an investment that needs attention, or trying to understand how superannuation, cash flow and family priorities fit together.

Start with the decision that needs an answer now. A clear starting point can make the next financial step easier to discuss.

Symmetry Group

Email 4: What do you want your money to support?

Give retirement planning a real purpose

Retirement planning includes the date you may finish work, the account balance you have built, and what your money needs to support after work changes. That might include regular spending, time with family, travel, part-time work, helping adult children, or the ability to respond when life doesn't go exactly as expected.

Each household will have different priorities, and naming them can make financial decisions more practical.

From Symmetry Group

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, monitor campaign results, and optimise from the lead and booking data.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.